In 2023, the best ad networks for small publishers
Publishers currently cite premium platforms like Google AdSense as one of the most frequently cited ad networks. AdSense’s stringent requirements are frequently too high for a small or medium-sized publisher to meet, despite the fact that it is one of the best options for larger businesses.
Fortunately, there are numerous viable and lucrative alternatives. Find out about the best ad networks for smaller publishers, as well as the ad formats, features, and services they provide.
Why Small Publishers Need Ad Networks? Partnering with an ad network is still one of the best ways to monetize your content and get the most out of your ad spaces, even if you run a smaller website, app, or niche digital property.
When you’re a smaller publisher, finding and partnering with individual advertisers manually takes a lot of time and effort that could be better spent on digital property maintenance. An ad network connects publishers and advertisers automatically by acting as an intermediary platform.
In order to guarantee that your ad spaces are occupied by ads of high quality and relevance, high-quality networks have brand safety controls. These features are beneficial to publishers of all sizes, but they are especially important to smaller properties because they may not yet have other options for monetization.
Best Features for Small Publishers to Look for in an Ad Network If you’re a small publisher, you need to make sure the network you choose has the features and services you need to grow and concentrate on your business. The following are some of the most essential characteristics to look for:
Quick approval process Premium networks that are mostly for big publishers often take a long time to approve new applicants.
While proprietors of bigger advanced properties frequently have the assets to hold on until this cycle closes, more modest distributers can’t acquire for however long they are caught in the “forthcoming endorsement” stage.
Many publishers value partnering with an ad network that has quick or instant approval processes for these reasons. Joining these organizations guarantees you limit the time it takes from joining to acquiring.
Minimum traffic requirements that are accessible Premium ad networks are well-known for requiring new members to meet specific minimum requirements, most frequently in the form of minimum traffic. Despite the fact that these measures are in place to guarantee profitability for both parties, they are prohibitive for smaller publishers that have not yet developed to drive this kind of traffic.
A promotion network with low or no base traffic prerequisites is great for a more modest distributer since it kills one of the main passage boundaries, permitting them to begin adapting straightaway.
Diverse inventory of ads The ad network you choose to work with needs to have access to a sufficient number of advertisers in order to guarantee a wide range of high-quality ads.
While no publisher wants to serve ads of poor quality, smaller publishers are particularly vulnerable to the negative effects. Ads of poor quality have the potential to decrease traffic and significantly limit the potential for monetization for smaller websites and applications.
Good UI and UX Even if an ad network offers high-quality ads and a quick approval process, a publisher may eventually stop using it if it is difficult to work with or difficult to use.
The user experience (UX) and the user interface (UI) are the primary factors that determine a network’s ease of use. Ad networks of high quality should have interfaces that are simple to use, no features that are hidden or hard to find, and enough documentation and resources to get the most out of the platform.
Favorable installment choices and recurrence.
Most organizations by and large make it simple to arrange your promotion spaces and begin the adaptation interaction of your computerized property. However, if the ad network’s payment terms impose too many conditions, pay too infrequently, or prevent you from withdrawing using your preferred payment processors, you may not be able to earn money with this network.
Check the terms and conditions of the network’s payment process to make sure they can pay you at the frequencies and methods you prefer. Any publisher should be able to choose from a variety of options provided by reputable ad networks.
Ad networks that only offer a NET-60 payment (bimonthly) may not be suitable for you, for instance, if you anticipate receiving your earnings on a biweekly or monthly basis.
Ad networks won’t pay you until the minimum payout value is met, so smaller publishers should also make sure it isn’t too high.
The top five ad networks that small publishers should partner with to monetize their digital properties are listed below.
1. Media. Net.
Media. Net is not only one of the best ad networks for small publishers, but it is also one of the best alternatives to traditional options like Google AdSense and one of the best ad networks today. Media has partnered with numerous high-end international publishers. Internet, which includes Forbes, CNN, Reuters, and Kiplinger Media. Net is a contextual ad network that adapts and matches the ads served on each ad space to the context of the digital property by utilizing cutting-edge technologies.
The high overall ad quality is maintained by contextual advertising technologies, which ensure that the advertisements viewed by website visitors or app users are as relevant as possible.
A contextual ad network might, for instance, try to show ads about sportswear or sporting goods on a sports-themed blog to make sure they are as relevant to the readers as possible.
Media. A user-friendly interface, real-time analytics and reporting, quick payment processing, and round-the-clock customer support are just a few of the many features that Net provides that are advantageous to small publishers.
One of the more established players in the advertising network industry, PropellerAds has provided small publishers and bloggers with an easy way to monetize their digital properties for more than 11 years.
All partner advertisers are manually checked and reviewed by PropellerAds to ensure that no dubious or low-quality ad creatives are displayed on your digital properties. This ensures that all ads served are safe and of high quality.
The network is a great option for reaching new audiences because it processes more than 1 billion impressions per month from traffic from around the world. It also makes use of technology that prevents people from seeing ads. This lets the most people see ads and gives publishers the best payout rates.
In addition, PropellerAds is well-known for being one of the easiest payment networks, providing publishers with a lightning-fast NET-7 payment frequency, a wide variety of payment options, and low starting payout thresholds.
Additionally, the network provides dedicated, knowledgeable campaign managers to assist publishers with less industry experience in correctly configuring their campaigns and interpreting analytics reports.
BidVertiser may be a more appealing ad network for smaller publishers with niche or newer websites. It began as a pay-per-click advertising network in 2003 and evolved into a cutting-edge ad network that is favored by over 80,000 partners worldwide.
A wide range of ad formats, low minimum payout thresholds, and an entirely transparent process connecting advertisers and publishers make up BidVertiser’s monetization model.
The best part is that signing up for BidVertiser and getting started are quick.
After creating an account, a new publisher only needs to provide the network with information about their website for review. The automated approval system at BidVertiser verifies that your website complies with the terms of service before allowing you to immediately configure your ads.
Publishers can configure ads based on precisely defined audience segments thanks to the network’s cookie-based, highly detailed audience targeting feature: age ranges, geographical locations, website usage rates, and a plethora of other data points that visitor cookies contain.
BidVertiser works with Google AdSense in addition to the in-house features. Both BidVertiser’s extensive ad formats and layouts as well as Google’s contextual advertising are available to publishers with an AdSense account.
AdMaven is an Israeli ad network that was established in 2010 and processes more than 2 billion ad impressions per day for more than 25,000 publishers and sell-side partners.
One of the best ad networks for publishers primarily interested in implementing pop-under ads is AdMaven, which is well-known. However, the platform provides a wide range of additional ad formats, making it simple to diversify the monetization of your digital platform.
Desktop interstitials, in-page push ads, push notification ads, and an exclusive network-only ad format are all supported by AdMaven. native notifications via push. The latter is more adaptable and gives users more creative control because it looks like a cross between a push notification and a standard native ad. According to AdMaven, publishers will see an increase in payouts and conversion rates as a result of this new ad format.
AdMaven has a lower minimum traffic requirement than other ad networks with similar entry barriers, which is 2,500 daily visitors. Your computerized property should likewise not highlight a free high level space, for example, .tk or .ga.
However, as long as your blog or website meets the listed requirements, you will be approved because the network’s verification process is automatic.
AdMaven provides a dedicated account manager to each publisher following the completion of the approval procedure. The manager’s job is to help publishers make better use of AdMaven’s dashboard and increase their earnings by offering advice and assistance with ad placement and ad format optimization.
Despite the fact that AdsTerra has only been in operation for less than ten years, it provides numerous appealing features that small publishers should not overlook.
Over 1 billion impressions are processed each day by the ad network for 40,000 partners, including 12,000 buy-side entities: affiliates, media companies, and advertisers
AdsTerra specializes in CPA campaigns with fully customizable pop-unders, but the network also offers traditional CPC, CPI, and CPM ads in a variety of formats. The organization guarantees a close steady 100 percent fill rate, guaranteeing most extreme adaptation proficiency.
AdsTerra likewise works a completely mechanized self-serve stage (SSP), giving distributers full command over their promotion crusades, measurements, investigation, revealing, and setup choices. In addition, publishers have access to a support service that is available round-the-clock and to help materials that are available in a variety of languages, making the content accessible to users all over the world.
AdsTerra’s system is notable for its speed, despite the network’s requirement that each website submitted by publishers pass an approval process.
As long as the website complies with the platform’s terms of service, most publishers receive approval and can begin monetizing within 10 minutes.