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What you see on the screen is the difference.<\/h4>\n
There is clearly a difference. It’s like the difference between a still image and a video for the end user. A display banner ad and a video player that is either embedded in the content or floats alongside the content viewport are two examples of this.<\/p>\n
However, that is the primary distinction. You still have a user, publisher, advertiser, piece of creative, and ad server, and the other parts of the equation remain largely unchanged. Ad servers, on the other hand, must be able to respond to video player requests in order to be video-capable.<\/p>\n
Beyond that, there are only minor differences. The majority of users and publishers would not know the difference.<\/p>\n
Dedicated Server for Video Ads?<\/h4>\n
Why do dedicated video ad servers even exist if video ad servers and display ad servers are so similar?<\/p>\n
To begin, they are pretty uncommon. However, it makes sense that some publishers would want an ad server that focuses on video because they only publish video content. These ad servers may be able to accommodate more advanced video ad units and delve deeper into video-specific reporting, analytics, and forecasting by concentrating on video ad serving.<\/p>\n
Do you require a specialized platform for serving video ads? In the end, that question can only be answered by you. However, in reality, the only circumstance in which you should actively seek a dedicated ad server is if you never intend to run any other kind of advertisement.<\/p>\n
You may be able to save yourself some trouble by selecting a top ad server that is able to accommodate both video and display because the majority of publishers can’t be sure that they will only ever do one kind of ad campaign or content.<\/p>\n","protected":false},"excerpt":{"rendered":"